Search Engine Optimization

Search Engine Optimization and Your Business

This highly specialized and technical field helps to improve a website’s ranking in specified search results. Search Engine Optimization, or SEO, assists in the online marketing process by improving the website’s visibility in search engines and generate more quality, targeted traffic.

Specified search results, known as organic search results in Google, are results naturally determined by the search engine to be the most relevant to the keywords used to search. Consumers use the web to search for product information before they buy, rarely reading beyond the first page of search results.

Top rankings in a search engines can only be achieved by a professional SEO company that is committed to quality online market research. To retain consumer interest and reach your target market in the online world, it is imperative you employ the most current SEO techniques.

GEGOX is an experienced web design and development company, specializing in all of your online marketing needs. GEGOX have delivered tangible SEO results to more than 1000 organizations throughout Australia and have a portfolio of successful results.

How our SEO strategy is different

Quality content is at the core of our SEO strategy. We research and write quality content and then promote that content through social media and industry blogs. We do this to increase your SEO traffic, build up your social media profile and increase your rankings.

But the real difference is that we focus on the number of conversions (leads or sales) you receive from our SEO efforts. Because at the end of the day it’s not about how high you rank on Google, it’s about how much profit you earn from those rankings.

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That’s why we constantly provide ideas, help and advice for maximizing your conversions and market share online.

 

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Your website health check

Before we start working on your rankings, we perform a comprehensive analysis of your current website, your current rankings and your backlinks.

Your website health check usually uncovers issues with your website and allows us to achieve some quick wins by closing the gaps in your onsite SEO strategy.

It also helps us refine your Content Marketing and Social Media Promotion strategies, which are the core components of your short and long-term ranking success.

 

Keyword research

GEGOX use Keyword research very carefully to  helps your company identify which keywords will maximize the return you achieve from your SEO investment.

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Onsite optimization

The process of optimizing hidden elements on your website to let the search engines know what each page is about and what it should rank for.

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This may mean targeting the most competitive keywords in your industry (the ones all your competitors are bidding on). Or it may mean targeting less competitive but more relevant keywords that are easier to rank for in the short-term to give you a faster ROI. Most likely it’ll be a combination of both.

Targeting the right keywords ensures you reach more of the right prospects online. Prospects who are more likely to convert thereby maximizing the return on your SEO investment.

This includes optimizing your title tags, meta tags and internal linking structure.
Onsite optimization is also about focusing your website’s authority on the pages you want ranked as well as fixing up any issues preventing your website from ranking.

The most effective onsite optimization techniques are constantly evolving because Google is regularly changing its requirements, often shifting the focus onto different criteria.

 

Google Places

If you service a local area, Web Profits will create and optimize a Google Places profile for you so that when people search for your business in their local area your website appears.

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Google Analytic

In optimizing your SEO for conversions, one of the most important things we do is set up Google Analytics to track results. This allows us to see what’s working well and what could be improved .

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And if you service a number of different suburbs, Web Profits can develop a suburb-based local SEO strategy designed to maximize your SEO traffic and conversions. We’ve tested this strategy in a number of different industries with great success.
Google Analytics provides a significant amount of data about your website visitors. Which keyword they used to find your site, what type of device they’re viewing your site on, what time of day they visit your site, how often they come back, how many pages they view per visit and how long they stay on your site, and a lot more. This information gives us the data we need to optimize your SEO for conversions. For example, if 90% of your web visitors come via their smartphone we’ll put a stronger emphasis on optimizing your site for mobiles.

 

 

Twitter and Google+

As part of your SEO strategy, Web Profits will setup accounts on Twitter and Google+. We’ll then share the content we post on your blog to each social profile to build ‘social signals’ to your website – an increasingly important SEO ranking factor.

These ‘social signals’ (link backs and mentions on Twitter and Google+) influence your SEO rankings.

And as Social Signals become increasingly important to SEO we’ll continue to increase the amount of time we devote to the social media component of your SEO strategy

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To arrange a complimentary consultation with an GEGOX online marketing specialist,  phone (800) 899-6035 or contact us via our online form.